Making AI useful for the way people actually work.
I design practical AI systems that help individuals and organizations organize knowledge, improve processes, develop professional resources, and put artificial intelligence to work on real business problems.
Five kinds of work, each backed by projects you can look at.
Knowledge bases & AI systems
Structured reference material and standing instructions that let an AI assistant work from your information, your preferences, and your established processes.
Repeatable procedures for research, communication, sales, marketing, operations, and decision support, written so a team and its AI tools follow the same steps.
A versioned set of instructions, reference files, and working methods that tells an AI assistant how I think, write, decide, and review work, so I don't have to explain it again in every conversation.
I've spent most of my professional life building business relationships, explaining complicated ideas, improving processes, and helping organizations solve practical problems. Artificial intelligence gives me another set of tools for that same work.
What interests me is building systems that preserve knowledge, support good judgment, and help people get more out of the experience they already have. Below is the structure I use for my own work. Select any part of it to see how it fits.
From the systems library
Articles and resources on building AI systems that hold up in daily use, organized by subject rather than by date.
What it takes to turn dense technical information into manuals and training a working technician will actually use.
Photograph of Joe speaking
Ideas worth sharing.
I write and speak about business, technology, leadership, communication, and the practical use of artificial intelligence. My wife Danielle and I wrote Guardrail Parenting, published in October 2026.
Whether you're exploring AI for your organization, building a knowledge system, creating training resources, or looking for a speaker, I'd welcome a conversation.